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Training

Tobacco Industry Advertising: Who Are the Targets?

IHR TAPE Project’s Food for Thought

Cigarette and smokeless tobacco companies spend approximately $22.5 million each day on marketing in the United States alone (CDC, 2021). Historically, the tobacco and related industries have used strategic tactics that have hooked generations of users to their products.

September 6, 2022

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12:00pm - 1:00pm

This Training is Full
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Cigarette and smokeless tobacco companies spend approximately $22.5 million each day on marketing in the United States alone (CDC, 2021). Historically, the tobacco and related industries have used strategic tactics that have hooked generations of users to their products. While federal law has created regulations on certain advertisement schemes (e.g., prohibiting television advertisements, outlawing free tobacco product samples, restricting the use of coupons for tobacco products, etc.), the tobacco/nicotine industry has continued to find ways to reach vulnerable populations. This webinar will highlight the role of different advertising strategies and how the tobacco/nicotine industry has targeted BIPOC, LGBTQ+, veteran, and youth populations. A better understanding in advertising tactics through different mediums will give participants ideas for relating their own encounters with tobacco marketing schemes and help our program participants to do the same.